Insights

Never before have your customers been so quick to skip past anything that remotely resembles an ad. This is increasing as the human attention span decreases. Nowadays, when people come across anything slightly resembling an ad, they’re very dismissive, and this can be decided between 1-4 seconds. ‍So, how do you ensure your business makes the cut and produces quality content?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of visitors to your website who take some desired action—this could be anything from buying a product from an ecommerce store to filling out a contact form to claim a free quote for your business. CRO involved understanding how users interact with your site, their journey, and identifying hurdles they face along the way.

Search engine optimisation (SEO) is one of the many vital tools to optimise your business’s website. Essentially search engine optimisation is making your website rank higher than others on a search engine results page, which is essentially the page that pops up when you google something.

TikTok. You may have heard this more often than not in the past few years, especially with the global pandemic that we are all living in. As a result, more and more people have turned to this social media platform to keep themselves entertained and occupied when there has been nothing else to do but isolate themselves.

Just when we think we have our head around all of the Instagram features, they give us more! Instagram recently announced that they are in the early testing stages of a subscription feature.