Social Media

Never before have your customers been so quick to skip past anything that remotely resembles an ad. This is increasing as the human attention span decreases. Nowadays, when people come across anything slightly resembling an ad, they’re very dismissive, and this can be decided between 1-4 seconds. ‍So, how do you ensure your business makes the cut and produces quality content?

It’s no secret that social media marketing can be a great tool in developing brand awareness. Over the past five years we have seen a steady increase in the number of active users of social media in New Zealand. Nowadays, around 82% of New Zealanders are considered active users of social media.

TikTok. You may have heard this more often than not in the past few years, especially with the global pandemic that we are all living in. As a result, more and more people have turned to this social media platform to keep themselves entertained and occupied when there has been nothing else to do but isolate themselves.

Just when we think we have our head around all of the Instagram features, they give us more! Instagram recently announced that they are in the early testing stages of a subscription feature.

Whether you are just starting out on your social media journey, developing your first social media strategy, or you are looking for growth opportunities on social media, it is likely that you will need to consider your social media goals.

With roughly one billion active users on Instagram monthly, it’s no wonder your business wants to utilise this popular platform. Instagram can be a great place to build an authentic audience and tell your business story, along with the promotion of products and services you offer.