Social

TikTok. You may have heard this more often than not in the past few years, especially with the global pandemic that we are all living in. As a result, more and more people have turned to this social media platform to keep themselves entertained and occupied when there has been nothing else to do but isolate themselves.

Just when we think we have our head around all of the Instagram features, they give us more! Instagram recently announced that they are in the early testing stages of a subscription feature.

Running a small business might mean you aren’t quite ready to team up with a marketing agency yet, and that’s ok! But just because that might be further along on your journey, that doesn’t mean you should scrap the marketing tactics altogether.

We all know that to grow everyone needs to set targets for themselves to work towards. Without targets and ambition, you likely have no direction. Therefore, it becomes easy to move around in circles instead of leveling up. This is why goals are such an important part of any business plan, as they provide a pathway to success.

Whether you are just starting out on your social media journey, developing your first social media strategy, or you are looking for growth opportunities on social media, it is likely that you will need to consider your social media goals.

With roughly one billion active users on Instagram monthly, it’s no wonder your business wants to utilise this popular platform. Instagram can be a great place to build an authentic audience and tell your business story, along with the promotion of products and services you offer.