Marketing

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of visitors to your website who take some desired action—this could be anything from buying a product from an ecommerce store to filling out a contact form to claim a free quote for your business. CRO involved understanding how users interact with your site, their journey, and identifying hurdles they face along the way.

Running a small business might mean you aren’t quite ready to team up with a marketing agency yet, and that’s ok! But just because that might be further along on your journey, that doesn’t mean you should scrap the marketing tactics altogether.

We all know that to grow everyone needs to set targets for themselves to work towards. Without targets and ambition, you likely have no direction. Therefore, it becomes easy to move around in circles instead of leveling up. This is why goals are such an important part of any business plan, as they provide a pathway to success.