How we crafted a winning formula to delivery results for Pragma Homes.

Brand Strategy and Roadmap:
The initial phase involved delineating a comprehensive brand strategy, setting forth clear KPIs and a roadmap for success. This blueprint served as the guiding light for all subsequent strategies, ensuring alignment with the brand’s overarching goals.

‍Strategic Content and Community Building:
Venturing into the organic social media space, we initiated the process of community building through strategic content creation. This involved introducing the Pragma team to new audiences, fostering a vibrant community around the brand.

‍Optimizing Google Ads:
Building upon the foundations laid by the previous agency, we optimized the Google ads campaign, reducing the CPC to $0.40 and enhancing the CTR to 3.84%. This success was partly attributed to the synergistic relationship fostered between Google ads and social media campaigns, creating a holistic digital presence.

‍Content Creation – The Agency’s Superpower:
Leveraging our forte in strategic content creation, we embarked on a journey to consistently grow the brand’s organic following by 20% per month, generating a surge in qualified leads and enhancing brand visibility to a level where people started recognizing Pragma Homes “everywhere”.

Our strategic approach has fostered remarkable outcomes, showcasing a winning formula in both paid and organic campaigns:

‍Brand Visibility and Community Engagement:
The Pragma Homes team has witnessed a substantial increase in brand visibility, with people acknowledging seeing the brand “everywhere”, a testament to our successful strategies in building a robust brand presence and fostering community engagement.

‍Increase in Qualified Leads:
Our strategies have not only enhanced the brand’s organic following but also led to a significant increase in qualified leads, driving more traffic to the site and fostering business growth.

‍SEO Success:
The organic SEO strategies implemented have resulted in a 22% increase in organic clicks to the website, enhancing the brand’s digital footprint and driving more engaged traffic to their platform.

‍Winning Formula in Ads:
Within a span of six months, we have crafted a winning formula for the ads, characterized by continuous improvements and adaptations, ensuring a strategy that is not static but evolves with changing dynamics to yield the best results.

Our journey with Pragma Homes stands as a testimony to the transformative power of a well-rounded digital strategy that leverages the synergies between different platforms to create a cohesive and vibrant digital presence. Through strategic content creation, community building, and optimized advertising strategies, we have fostered a digital ecosystem where the brand not only enjoys increased visibility but also engages with a community that resonates with its values and offerings.