How we help build Aligned Finance's brand from the ground up

Building the Brand Foundation:
The first step was to create a brand-new website coupled with a well-articulated brand strategy. We focused on humanizing the brand, introducing them as thought leaders in the finance sector, and offering valuable financial advice to potential clients.

‍The 'Learning' Phase:
Being a new entrant in the industry, it was imperative to undergo a 'learning' phase where we tested a wide array of content across diverse audiences to understand what resonates well with them. This phase was crucial in identifying the right audience and the kind of content that engages them effectively.

‍Content Package and Rapid Testing:
Aligned Finance opted for a larger content package that facilitated monthly content creation, allowing us to rapidly test various content strategies to find the winning formula. This strategy was pivotal in steadily increasing the leads month over month.

‍Holistic Marketing Strategy:
Alongside paid marketing strategies involving Meta and Google advertising, we implemented organic social media and Google campaigns to build a community and enhance the brand's online presence. This dual approach ensured a steady influx of fresh content, enhancing the brand's storytelling and offering value to the community both organically and through paid campaigns.

Our strategic approach has started to yield promising results, setting a positive trajectory for Aligned Finance:
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‍Consistent Growth in Leads:
The brand witnessed a consistent 30% month-over-month increase in total leads, a testament to the effectiveness of the rapidly tested content strategies.

‍Community Building and Engagement:
Through organic social media and Google campaigns, we have fostered a community around the brand, enhancing its online web and bringing more people into the ecosystem. The fresh monthly content has been pivotal in doubling down on the storytelling aspect, offering value bombs to the community and enhancing engagement.

‍Ready to Scale:
With a winning formula now in place, we are poised to scale the ad spend, aiming to drive more leads and foster growth. The investment in both organic and paid marketing is showing signs of paying off, setting a promising path for the brand's future.

Our journey with Aligned Finance showcases the power of a well-rounded strategy that encompasses both organic and paid marketing avenues. Through meticulous planning, rapid content testing, and a focus on community building, we have helped Aligned Finance set a strong foundation in the initial months of their launch. As we move forward, we are geared to scale the strategies, driving more leads and fostering a community that values the financial wisdom and services offered by Aligned Finance.