How we helped Laser Eye Centre get booked out for 4 months
Laser Eye Centre, a surgical centre located in Hamilton, approached The Launch Agency to enhance its online presence. Before partnering with The Launch Agency, Laser Eye Centre was using Google Advertising and a basic Meta Funnel.
Our Approach
Our objective was to grow the brand organically on social media, implement our best practice funnel on Meta, and ensure optimal performance across all Google Ads. Our creative and content strategy is the cornerstone of our approach, enabling us to produce a substantial amount of high-quality content (both high production and low fidelity) during the first shoot.
Our Results
We observed immediate results across the board, with a 30% reduction in cost per lead within the first month. Over the following eight months, we experienced a substantial increase in leads. In January 2024, we launched an influencer marketing campaign that tripled the click-through rate of our top-performing creatives and booked the Hamilton Clinic out for months. Additionally, we executed a highly successful launch campaign for the new Tauranga Clinic.
Next Steps
With a brand-new clinic in Tauranga, we are excited to partner with Laser Eye Centre to further expand the brand into new regions. Our aim is to continually refine the existing strategy and introduce fresh creatives into the ecosystem.
We helped book Laser Eye Centre out for four months
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