Potential Social Media Goals and How to Achieve Them
How to Achieve Potential Social Media Goals
Whether you are just starting out on your social media journey, developing your first social media strategy, or you are looking for growth opportunities on social media, it is likely that you will need to consider your social media goals. It is super important to develop social media specific goals so that they can be used to develop an effective and successful social media strategy. This means that all the time and effort going into your social media accounts has a purpose, giving you the best possible return.
S.M.A.R.T Goals
We recommend following the S.M.A.R.T goal model when crafting your goals. The most important thing about goals is creating goals that are achievable. By ensuring your social media goals meet these criteria, you can be sure exactly what you need to do to achieve them and create an action plan that sends you on the right path.
Here at The Launch Agency, we like to think of ourselves as social media pros. We know that regardless of whether you have a killer team behind your socials or you are flying solo, the first thing you need before developing a strategy is solid goals. But when you are new to social media it can be difficult to determine what the best goal is for your business, so we’ve put together a short list of potential social media goals and how to achieve them, to spark some inspiration.
1. Increase Brand Awareness
Increasing the awareness of your brand is a common goal for a lot of businesses on social media when starting out. Why? Because it’s a great one. For new businesses, or businesses new to social media, it all about getting your name out there and having people become familiar with your brand.
Some things you might look for when assessing the achievement of this goal is your account’s follow count, reach, mentions, and shares. The way you do this is dependent on your specific goal, however setting a target for the above metrics and adjusting when you achieve them is a great way to measure your success. If this is your goal, your focus should be on creating and sharing content valuable to your customers, making them want to hear more of what you have to say and share your content with their own social circle.
2. Drive traffic to your website
If your business has a website your social media goal might be focused on driving traffic through to the website. This is another popular goal as it gets consumers one step closer to conversion. To measure this goal, you’ll want to look at traffic rates to your website. This could include both traffic from social media, and overall traffic. You should also look at the bounce rate of your social media traffic, which suggests the quality of the visits made to your website.
To achieve this goal, you want to make your website as accessible to your audience as possible. This means having a link to your website available in majority of your social media posts, as well as in your description boxes. This means your audience won’t have to seek out your website, and every time they see a post from you, they will be able to go straight to your website with a simple click. This is also another metric that is measurable via your analytics.
3. Generate new leads
When a potential client gives you their information, you know they are interested in what you have to offer and want to hear more from you! Therefore, generating leads helps you to develop an audience you can directly communicate with. To achieve this goal, you will first need to set up a leads form for your audience to use. This can be done using Facebook leads forms or your own leads form on your website. You can also generate leads by creating social media competitions that require participants to share basic contact info with you.
The achievement of this goal can be easily measured by analysing the number of new leads you are receiving or how many people have entered social media competitions. If you want to look more in-depth into achievement metrics, you might also investigate the number of downloads of your gated content (content only available for those on your mailing list). Analysing this might help suggest the quality of the leads you are generating, as well as what gated content is resonating with your leads.
These are just a few popular social media goals you can work towards on your social media journey. However, this list is just a guide. The goal that you chose will be different depending on your business and should be linked to achieving your overall business goals. It is also important to note that your goals should be evolving as you move along your business journey. Once you achieve your goals, remember to create new ones. This is the tried-and-true way to continue to grow both on social media and business wise.