Brand Design & Strategy

Branding Aligned to You and Your Audience

Your brand is not only the face of your company but it’s also the personality, and that’s the most important part. Our talented designers are visual communicators by trade and work to convey messages in an effective and aesthetically pleasing manner. Always making sure to communicate your core values through strategy, development and functionality – effectively. We like to keep it creative here at The Launch Agency with an emphasis on fresh and clean, a dash of brand positioning will help hone in on your thoughts for your new brand, and ensure it’s all aligned with your vision. Anything from logos, web, publication, advertisements, stationary and other print collateral.

Whether you are starting from scratch or in the process of a rebrand, our talented designers can help you craft branding that is not only visually appealing but also effectively communicates the brand story you wish to tell. We understand that your brand will be reflected in each and every part of your business, which is why it needs to capture your core message and personality. For both big and small jobs alike, our designers work closely alongside you to meet your individual needs and bring creative ideas to life.


Developing a Brand

Research

Building a brand identity isn’t just choosing a logo or choosing the perfect name. The right brand is the product of various interconnected factors, all designed to change how people think and feel about your business. Developing an understanding of the target audience and competitors through the initial research phase will give an insight into the brands overall position in the marketplace.

Personality

Think of a brand as if it has a personality. How does it look, feel and speak to people? To create this identity a toolbox of visual elements that communicates the brand’s personality must be designed along with a brand name. Your brand name must distill everything your customer needs to know about you in a single word (or two).

Launch

Once your brand has a personality you need to launch it. Remember, when it comes to showing your brand to the world, consistency is key!​

Our Branding Services

Creating your brand identity

Whether you are starting from scratch or in the process of a rebrand, our talented designers can help you craft branding that is not only visually appealing but also effectively communicates the brand story you wish to tell. We understand that your brand will be reflected in each and every part of your business, which is why it needs to capture your core message and personality. For both big and small jobs alike, our designers work closely alongside you to meet your individual needs and bring creative ideas to life.

Brand Name Design

Finding a name that truly encapsulates the core message of your brand can be difficult on your own. Our team of creatives work together to come up with names authentic to the individual needs and wants of your business.  

Logo & Visual Brand Development

You only get one shot at making a first impression, let our designers help you make a good one. When developing your logo with The Launch Agency, you can be sure every aspect of your logo will be intentional and work to translate your brand story visually. Resulting in logos that turn heads and demand attention from your target audience.

Web Design

Your website is the home of your brand, which is why it is so important that it tells your story effectively, as well as delivering an immersive experience for your specific cliental. Our designers create seamless, custom websites with a focus on user experience. They work closely with you to test and prototype your web build, ensuring you are receiving the best execution possible.  

Print and Packaging Design

Our designers don’t just create online graphics; they cater to all your creative and print needs. Think business cards, stationery, and much more. The Launch Agency designers develop brand guidelines that deliver consistency, right down to the fine details that define your brand. It is this consistency that develops audience familiarity and guarantees your brand is recognisable instantly.    

Colour Palette

Picking the colours that encapsulate your brand can be challenging; We have a team of creatives that can guide you through the process of discovering the right colour palette for your industry that sets your brand apart from the competition.  

Branding for Social Media

When it comes to branding, consistency is key and your social media profiles should not be forgotten. From account profile pictures to branded image overlays, we can provide you with the tools you need to create a consistent brand look through your social media channels. See how we can help with other aspects of your socials with our extensive social media services.

The Hamilton based Launch Agency team
Jamie our head of marketing
Helene, Fernanda and Brodie on location

@launchagencynz

The Launch Team out for a team event
The content creation team on set at Mavis & Co
The content creation team on set with a client