Understanding Instagram Insights
Your Guide To Understanding Instagram Insights
With roughly one billion active users on Instagram monthly, it’s no wonder your business wants to utilise this popular platform. Instagram can be a great place to build an authentic audience and tell your business story, along with the promotion of products and services you offer. But are you using this platform to its true potential? Analysing and understanding Instagram insights can help you paint a picture of what is resonating with your audience. When you can see what is performing well and what might be missing the mark, you can develop a social media strategy that takes advantage of the large potential audience.
We know that understanding Instagram insights can be confusing and overwhelming if you aren’t sure what you are looking at. That’s why The Launch Agency have put together a guide to help you understand your Instagram insights.
Tip: before you can access any Instagram insights be sure your account is set to an Instagram business account, rather than a personal account.
Common Instagram insight terms:
- Likes (heart icon): The number of users that have seen and double-tapped your image to tell you and others they like your post.
- Comments: The total number of comments made by users on your post.
- Shared (arrow icon): The total number of times your post has been shared to a user’s own story, or sent to another user.
- Saves (flag icon): The number of users who have saved your post to their “saved library”. This means they can come back to your post when they want/need to.
- Profile visits: This measures the number of visits to your profile from this post.
- Reach: The total number of Instagram accounts that have seen your post.
- Impressions: The number of times your post has been viewed, for example if one account viewed your post multiple times the number of impressions would increase.
- Website clicks: The number of times people have clicked on the website linked to your profile.
- Follows: The number of new account followers you gained from this post.
Now you are familiar with the fancy Instagram lingo, you might be asking what’s next?
When looking at insights on any social media platform it is important to have a good understanding on what your social media specific goals are. Reflecting on these goals before you dive into your insights is key to keeping on track and finding the information you are looking for. From here you can identify patterns and adapt your social media strategy accordingly; ready to create and share content you now KNOW your audience will love.