Rugged Up are a family owned business creating and designing custom made tuff rugs by hand. An idea sprung from uncertain times, starting a family and in the mist of covid and wanting to create something more through a creative drive. Thats where the idea of taking an empty canvas and turning it into something completely different every time, came to mind.
We're all about the yarns!
Throughout the initial discovery session with the man behind Rugged Up, our designers found it clear to see there was a lot of creative rein here. To bring to life a set of branding that encapsulated the personality - Adaptable, Daring and Creative. This is exactly what has been done, a logo form to fit his main target audience of social media through Instagram specifically. Along with the branding, a full website shop has been created for people to purchase and create their own custom rugs, made to order for anyone and everyone needing to funk up their home, office or man-cave.
